SEO: Search Engine Optimization is the key to succeed is the music business, here are the basics you need to know.
- Choose the right URL- Before your website goes live, you need to select a URL. Also known as your domain name, it’s the address that visitors will type in to find your site.The ideal domain will include your business name and perhaps a keyword or two that are relevant to your business.
- Label your pages correctly-Ever hovered over a tab on your browser? That short phrase that pops up under your mouse is the title of the page. While the description is not visible, it too is very important for search engines! In fact, the title and description are among the first things Google uses to determine your site’s rank.
- Utilize anchor text-Anchor text is simply text that visitors can click on to be taken directly to another web page, either on your site or anywhere on the Internet.Effective anchor text should be used to help users navigate your website and find what they are looking for.
- Add alt text to you images-When writing alt text, be sure to accurately describe what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.